Summary for a lazy reader 😇
Managing app reviews and ratings is important. As a matter of fact, systematic working on the reviews helps to increase app conversions tremendously.
App store ratings and reviews are one of the key app store ranking factors, next to keywords optimization and refining visual assets. Do not hesitate to ask users for feedback, but do it wisely. First of all, choose a good moment, for instance, when a customer is happy with the experience. Answer both positive and negative reviews to keep users engaged. Provide a well-functioning support channel to solve tiny everyday complications and decrease the number of negative comments written because there’s no human to address with a complaint.