App ratings, app reviews: key factors to care about

App ratings and reviews are an essential app store ranking factor that can influence your app performance a lot. To improve your ASO strategy, managing the ratings & reviews is crucial. Find out more in this guide.

App store optimization: visibility + conversions = ❤️
How app ratings and reviews influence conversions?
How to gather lots of app ratings & reviews?
- Give users a reason to give feedback
Handle your app reviews & ratings professionally
- Plug in customer support
- Address every app store review
Summary for a lazy reader 😇

About this course

Marketing
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Many app owners still think app store optimization is done after optimizing the keywords. Unfortunately, this is a misleading belief. App store optimization has much more facets: next to the keyword-related works, one has to constantly improve the visuals, the brand style and the tone of voice, and of course — take care of app store reviews and ratings. Fancy to know why and how to do this? Enjoy your ultimate guide then 😎

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