About the company
Ride Local is a locally owned ride-hailing company that launched in Yuma, Arizona, USA, in April 2020. Since then, it has expanded its operations to two service areas: Yuma and Imperial County. Over the past year, the company has continued to grow steadily with Onde, increasing the number of orders, completed trips, and revenue.
Offering a range of services
Ride Local offers a variety of services to meet different customer needs:
- Classic
- Business
- Black Car
- Economy
- Luxury
- SUV
Classic is the company's most popular service, while the other categories also contribute significantly to its overall revenue.
Branding and marketing
Ride Local positions itself as a locally owned alternative to large ride-hailing corporations. Its branding emphasizes community and highlights that the service is built by local people who understand their customers' priorities: safety, comfort, and reliable scheduling.
To meet local demand, the company promotes flexible pre-scheduled rides and the convenience of cash payments. Flexibility in payment type resonates strongly with its customer base.
In their ads, the Ride Local also promises honest, transparent pricing, no surges, and prices typically 40–50% cheaper than Uber and Lyft, which attracts customers.
Room for improvement
For Ride Local, its acceptance rate can be improved to get even more revenue. Right now, the acceptance rate is 60%, which means that 40% of the orders are getting lost. A high cancellation rate among drivers also often frustrates customers and pushes them away from the brand.
To increase the driver acceptance rate, we recommend Driver levels - Onde’s feature that motivates drivers to take more jobs.
Key success factors:
- Choosing technology that allows prescheduling, payment flexibility, and scaling to other locations
- Offering various service types
- Positioning as a local brand with clear benefits compared to global players
