About the company
Livre Brazil was founded in 2018 and quickly became a strong player in the local ride-hailing market, competing with giants like Uber, 99, and InDrive. While its competitors offer low-maintenance platforms and minimal commission fees, Livre Brazil also found ways to attract and retain drivers. Livre diversified their services and engaged drivers with gamification to stay on top of the market.
How did Livre Brazil beat the competition?
Entering smaller cities
Instead of targeting large cities, Livre strategically entered five mid-sized cities (excluding the capital), targeting areas with 100,000+ residents where major players had yet to dominate.
Diversifying their services
Livre started with Economy, Women-for-women, and Classic ride options. Over time, they expanded their offerings to include unique services not available through Uber, such as:
- Truck delivery – For moving large items
- Small cargo vans – Ideal for businesses and logistics
Each of these services has proven highly popular, contributing to a stable and diversified revenue stream.
Driver-focused approach
From the beginning, Livre prioritized driver satisfaction. Unlike competitors that take a percentage from each trip, Livre introduced a fixed commission model, allowing drivers to pay a set fee over a period rather than per ride. This innovative approach was seen as a key advantage, differentiating Livre from industry giants.
Customer-to-driver Starting bonus (Onde app feature)
One of Livre Brazil’s most impactful new approaches is enabling the customer-to-driver Starting bonus. This feature allows customers to add an extra monetary incentive when booking a ride. This works especially well during peak hours and high-demand periods with limited driver availability.
By offering an upfront bonus, customers can get a car faster, while drivers benefit from higher earnings.
Rewarding top drivers with Driver levels (Onde apps feature)
The Driver Levels feature in Onde apps rewards top-performing drivers. Better drivers automatically receive better conditions, including:
✅ Lower subscription costs
✅ More included rides
✅ Reduced order fees
The drivers are rewarded when they keep up:
✔ High order acceptance rates
✔ Consistent daily activity
✔ Excellent customer ratings
This structured reward system directly motivates drivers to improve their performance and ensures customer satisfaction, creating a win-win ecosystem!
Results
All these methods brought Livre Brazil incredible results!
📈 60%+ of orders now include a customer-applied bonus
✅ Order acceptance rate is nearly 100% — a record-breaking achievement.
⚡ 90% of orders are accepted within just 10 seconds
Source: My hub, Onde business analytics tool
Source: My hub, Onde business analytics tool
Key takeaways
- Choose Onde as a white-label ride-hailing platform and use its features such as Driver levels and Starting bonus to the fullest
- Start in smaller cities instead of the capital cities
- Diversify your services and offer unique services that your competitors don’t
- Prioritize driver satisfaction and find ways to keep drivers loyal and engaged!
