How to attract customers: 10 strategies
Below, you're going to see tips to help you grow, engage and retain customers and profits in 2017, and beyond. Give these 10 strategies a try.
You’ve opened your own taxi company and made a mobile app. Congratulations! There’s more to creating an app. Your next step can be: getting customers and growing your audience.
Popular social networks, such as Facebook, Twitter, Youtube and Instagram are now giving you the ability to create communities, which is an added bonus since your customers are probably already on these social media channels.
Create business pages to boost your company’s awareness and get customers. Make sure that there is someone responsible for constant updates of relevant, informative and entertaining content. The page should display some appeals to your new customers, promo codes, viral videos, contests, etc.
Online booking 24/7
So, make sure you have a web page with your phone and a possibility to order online since we hate roaming prices! A lot of our customers have been begging for an online booking tool and we are pleased to offer that possibility via web desk. Web desk solution – is a website page where to order a taxi simply click a button. Place it on the web-site, and it will handle your online booking 24/7.
PR & Media
Make your company recognisable, reaching even wider range of audience and eventually converting them to your clients. The key is PR in local media. Share your story through local publications.
The media often publishes for free, as they are constantly looking for local news, especially if you have a good reason for it.
Advertising is the most effective way in online promotion. Start ad campaigns in the channels where your audience hang out.
Google AdWords and PPC can give you crazy amounts of traffic if you are tight with your campaign and run niche ad groups.
But working with Adwords requires experience and deep knowledge of the details and can be expensive.
Facebook & Instagram Advertising
Firstly, you need to create an Instagram account or connect your existing Instagram account with your Facebook page, which will allow you to make your advertisements for Instagram in Facebook Power Editor. You can set a small budget (less than $10 per day) and target audience, locations and placement.
Even if people don't immediately download your booking app because of the Facebook/Instagram ads, many of them wind up ‘liking’ your business, which creates a database of potential customers.
The good news is that Facebook SDK is already integrated into your Android and iOS apps, which provides powerful marketing and analytics tools. Based on the client's actions in the taxi app, you can track, for instance, app installs and app launches.
Distribute taxi butler in hotels
Some hotels, restaurants, bars and other public places in your city set up "exclusives" with particular operators to guarantee they will have transportation quickly when they need it. This means they will always order your fleet.
Recruit drivers to grow app downloads
Taxi drivers are probably more social than we are. They meet so many new clients each day and they have so much time to talk about a new ride-sharing company they are working for and the new app they are using. Typically we tend to stick with one taxi service if we like it, so your goal is to hook up your customers. Give them a reason to download your app and come back. Discounts work every time.
Recruit drivers to start using your driver app
Drivers like to hang out with each other after a shift. It’s like a close society and it is a feeling of belonging to a small closed group, so they stick and listen to each other. Now that’s the time you come in with your brand new driver app. Talk to 100 drivers, sign them up and let them test the app, they will bring you 1000 new drivers in a few weeks.
How to Engage Customers
As a business owner, you’re already aware that your customers are the lifeblood of your business. And that’s why it’s important that you engage with them.
Offer Customers Real Value
Who doesn’t enjoy getting free stuff? We all do. Take advantage of that and offer promo coupons. Not only will you grab their attention, you’ll also engage clients by rewarding them for choosing your taxi service.
Sharing Coupons Offline
Consider making up flyers with promo codes and distribute them in public places. It will work effectively in places such as local bars, restaurants, colleges, cinemas, exhibitions, sport and art events. If you provide a high-class service, the value of the coupons can be higher and spread among top restaurants, luxury stores, business centres, etc.
[Tweet "The key to promoting your #taxibusiness is thinking when and where people use taxis."]
Sharing Coupons Online
Publish posts with promo codes on all of your social media accounts. Social proof is very important in our digitally connected world. Onde system gives customers an opportunity to share the promo code via viral sharing that exists within the passenger’s app.
Because your wrapped vehicles will be on the road and visible to thousands of people every day, your brand will become more recognisable, and therefore accessible.
Your fleet is one of your most visible and important marketing tools providing you with large-scale advertising space at no cost. A branded vehicle can receive tens of thousands of impressions per day. Whether the vehicle is moving along the highway, parked in front of a business or entertainment centre, it gets noticed.
According to an independent study conducted by the American Trucking Association:
- A wrapped vehicle that travelled in or around a major city generated more than 65,000 visual impressions per day;
- 98% of consumers feel that fleet graphics created a positive image for the company;
- 96% said fleet graphics had more impact than other forms of outdoor media (billboards, for example).
Think about this powerful statistics when you consider the cost of other promotional activities.
Follow-up With a Person
One of the aspects of the app that differs from traditional cab driving is the use of ratings. Real-time feedback about drivers means you can correct all kinds of issues big and small – while ensuring that only the best drivers stay on the road.
Take this feedback seriously. If customer engagement really matters to you, make the investment to follow up with a genuine person, whether you’re writing an email, communicating on social media, or calling on the phone.
Retain Your Customers
Tune Referral Campaign
Referral programs are an excellent hack for boosting app installs. It's a powerful marketing channel because people trust the opinions of other people in their lives. Moreover, people love bargains and they will definitely share the promo codes within the system.
Referral programs is a fully automated marketing engine that is more cost-effective than advertising or any regular marketing tool. The new user acquisition is done through reference - referral holders invite their friends, who can invite friends too.
The campaign is launched with initial coupons, that have to be given to the initial group of people who will start spreading the app.
Find the extended step by step guide how to set up a referral campaign or read referral program use case.
Add Credit Card Payment
In today’s fast-moving world customers like being able to complete transactions quickly and easily without having to run to the ATM for cash or write a check, both of which are limited to their available funds.
Passengers said that paying with credit cards has become second nature. With cards, it’s easy to track the receipts in the most convenient way – by e-mail. This saves paper and keeps your accountants happy, too.