Lesson 5.

Is there ASO life outside of the store?

One can say, ASO never ends. One can also say, there’s always more to ASO as you get outside the App Store. Let’s have a look what else you can optimize to strengthen your app’s positions.

Your services quality and the user retention

Although having a smart ASO strategy helps a lot to promote your app, in the end, it’s all about the quality of the product. In our case, of the services you provide. The App Store algorithm is following the user retention of your product really close, and any change in it influences the visibility and thus the convertibility of the app. So what influences the user retention and how to optimize it?

Bonus: Nobody knows how exactly the App Store algorithm is considering the user retention. But it’s very obvious apps are only being compared to the apps alike. This is good news: your app’s retention will not be compared to the one of Facebook. You only compete with Uber 😅

User acquisition (from every possible source)

A well-functioning ASO strategy will help you attract more active users. Yet this doesn’t mean it’s clever to ignore alternative sources of user acquisition. Even better: acquiring more users via other sources will make the conversion rate of your app higher. As a result, the app will get more visible. Pure magic (well, we call it marketing). Here are the most promising sources to gain new users now:

Then again, why forgetting about good old user acquisition channels, word-of-mouth method, for example?

Your take-away from this little chapter: ASO alone is not always enough to make an app visible and convertible, especially in a crowded market. This is why out-of-the-store user acquisition is crucial, especially for a young business.

Your “homework” for today

Whoa, look at you! You’ve made it through the whole course!

Really, very cool. But it’s practice that makes perfect. Let’s ASO-practice one last time! Here are the stages of the optimization process. Each of them is shortly explained for you to brush up your knowledge. Plus there’s a tiny task to it. We bet now you can do it easily!

And we wish you great success with your ASO! 😎

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