How to use (or not use) your brand name for ASO
One more ASO trick is connected to your brand name.
Brand name for app title
Your brand name is important, it lets your clients recognize you. But sometimes when you do app store optimization it’s worth to delete your brand name from the app title.
Why would you do this? To free some space for extra keywords. If you’re not as famous as Uber in your area maybe it’s better to remove your name for a while, at least to test if you can get some more traffic with additional keywords. In this case it’s better to use the brand name on your logo, so clients still have a chance to remember you.