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Lesson 3.

Wrapping up…

As you see, creating Custom and Lookalike Audiences for your Facebook ads is not as sophisticated as it may seem. At the same time, Custom and Lookalike Audiences are a perfect tool for remarketing: they allow app owners to target app ads more precisely at existing and potential customers. So, don’t hesitate to use it — and you will see the app’s user community growing. 🙌