About this course
Facebook Ads is a powerful tool. But this article is not about how with great power comes great responsibility. It’s about how to make the power of Facebook Ads for your app promotion even greater.
You’re probably already familiar with setting up Facebook Ads and optimizing them for different goals and audiences. Now, it’s time to talk about two tools Facebook gives app owners to target more precisely and attract more loyal app users. Meet Custom and Lookalike Audiences. 👏
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