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Lesson 2.

Types of clients to refer your services

All the existing clients of your company belong to three categories and here we'll explain how to reach all of them.

Types of clients

All the existing clients of your company belong to one of the following categories:

There are, accordingly, three promotional goals for a referral campaign:

You also have potential customers: people who’ve probably heard of the company, but have never made a purchase (yet). Getting them on your side is called retargeting.

To retarget, you can work with Facebook Ads, for instance. Say, target your referral ads at people with the same interests as your clients have. The more attractive your services are, the better your creative works are, the more potential clients you can convert into engaged users.

Next lesson:

Choose perfect promotion channels for your referral

  • Work with social media
  • Use email marketing tools
  • Make your website work for you
  • Throw SMS services into gear
  • Do not forget about offline

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