Marketing Team Leader

Description:

B2B product with 400+ business partners in 90 countries.

A team of 140+ bright-minded professionals eager to challenge everything you know.

Does that sound like a dream place to you? Read up, buddy!

At Onde, we give mobility entrepreneurs everything they need to launch, scale, and take on global giants - from white-label tech to marketing support.

To do that right, we’ve got:

• 14 years of expertise in developing an all-in-one platform
• Amazing team of specialists working and playing hard
• Opportunity for all employees to influence the product and take initiative
• Focus on quality, no strict deadlines
• Flexible management
• Healthy work-life balance

We are looking for Marketing Team Leader, not CMO - someone who executes alongside the team, not just delegates.

 We expect:

• 5+ years overall experience in digital marketing, including 3+ years in B2B SaaS or tech product marketing 
• 2+ years experience in team management
• Proven track record of planning and executing successful product launches and major feature releases, with measurable results
• Demonstrated ability to build and scale organic lead generation - not just maintain it
• Deep hands-on expertise in SEO and GEO (AI-driven search, LLM visibility, answer engine optimization)
• Experience growing a YouTube channel as a B2B lead generation channel
• Ability to identify and automate routine marketing workflows using AI tools (content generation, reporting, keyword research, etc.)
• Experience in working with Europe and/or USA markets
• Regularly tests new growth approaches, analytics tools, and sharing learnings and knowledge with a team
• Strong written and verbal English communication skills (B2+) - ability to communicate with teammates and company leadership on a daily basis

You will be involved in:

• Driving organic lead generation action plan and executing it across SEO, GEO, and YouTube - owning the full funnel from visibility to sign-up
• Collaborating cross-functionally with product and sales teams to align messaging, timing, and go-to-market launches
• Analyzing marketing performance data and turning insights into actionable decisions - not just reporting numbers
• Reporting and discussing initiatives to the CEO and Head of the Business Development team
• Building and scaling content strategies with copywriters and marketers designed for compounding organic growth over time
• Introducing and embedding AI-powered workflows into the team's daily operations - content generation, keyword research, reporting, and beyond in collaboration with website team
• Overseeing the performance, prioritization of the tasks, mentoring and empowering the teams

Nice to have:

• Experience in mobility, SaaS products, or with product B2B2C
• Hands-on with tools like SeRanking, Semrush, Surfer, Looker, and Claude for analyzing massive data and content ops
• Experience in conducting growth experiments - forming hypotheses, running tests, and iterating fast (we use Growthbook)
• Ability to develop and execute a product GTM strategy from positioning to launch
• Practical experience in building or configuring AI agents to automate marketing tasks
• Influencer and partner co-marketing experience - identifying, negotiating, and measuring impact
• Personally created content - written or video - not just managed others who do
• Experience in emerging or developing markets (Africa, South East Asia, LATAM) - relevant given Onde's geographic reach

Our stack:

• Attio - CRM 
• Gleap - Website Live chat & support  
• Looker, SeRanking, GA4, PostHog - Analytics tools
• Strapi - CMS 
• FlowFast - Task management system
• Growthbook - growth experiments platform
• Riverside - platform for shorts creation and video localization