How to launch the first local ride-hailing application in a Latin-American country?

With a rapidly growing urban population, Latin America is a perfect place to develop innovative ride-hailing services. While passengers are tired of bad service, taxi drivers are constantly looking for a brand that’d care for them more than Uber does.— How to train drivers in using smartphones?

— What kind of difficulties can you expect while launching a ride-hailing business?

— How to compete with giants like Uber and DiDi?

— How do you win drivers’ loyalty?