Creating a brand identity: how-to

Brand identity is a way you communicate with your audience. There are certain peculiarities for a taxi business. We’ve created this course specially to help you get through it.

We’re going to guide you through several important themes:

• Lesson 1. Why do you need your own brand identity
• Lesson 2. What kind of language do you need to shape
• Lesson 3. Creating a really rocking brand language: theory
• Lesson 4. Visual elements to tell your story