Amir always dreamed of starting a taxi company. As a former taxi driver, he had plenty of ideas for how to improve management, attract taxi drivers, and win over competition in his city. When he finally gathered the funds, he invested them immediately into a brand-new taxi platform. Unfortunately, while great in theory, his business model just didn’t work. After the first trial and error, Amir was out of budget. He had a platform, but no drivers, customers, or money to invest in a different business model. He had to close down the company and is now saving up again to start from the beginning. He lost $8,000.