Lesson 5.

Summary

Influencer marketing is a reliable channel for raising brand awareness and attracting new loyal customers. Influencers (also known as opinion leaders) are trusted because their recommendations feel spontaneous and natural. The most popular social media platforms for influencer marketing are Instagram, Snapchat and YouTube.

When working with social media influencers, it’s crucial to plan and track the campaign. While planning, choose the KPIs matching the campaign objectives and communicate it to the influencer. Analyse the KPIs to monitor the impact of the campaign. Use previous campaigns as a benchmark for planning further influencer-driven marketing activities. And have a lot of good promotion 🤩

 

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